Introducing the South Beach Collection
Introducing the SS25 collection inspired by the vibrant hues, lively energy and rich culture of Miami’s iconic South Beach. It features two new patterns that capture the essence of movement and liveliness, with each design telling its own distinctive story. This collection embodies the integration of color into everyday life, embracing a lifestyle of creativity, joy and vibrancy.
VERA POP
The design features playful, raised circles inspired by the artistic energy and murals of South Beach, inviting touch and interaction. Bold, fun, and vibrant, it captures the lively spirit of Miami’s Art Deco district. The collection also introduces three new colors for trays and dish cloths, perfectly complementing the rugs for a cohesive and stylish look.
“VERA has always been a beloved pattern in our collection,” says Lina Rickardsson, Designer. “With VERA POP, we’ve enhanced it with a tighter layout and raised dots, adding movement and dimension to make it truly pop!”
HILL
The design captures the rolling curves of South Beach’s landscape, blending the natural shapes of sand dunes with Miami’s iconic pastel color palette. Its smooth, layered composition brings a sense of tranquility and movement to any space. This modern interpretation of Miami’s natural beauty merges fluidity and structure into a cohesive, elegant design.
”With the South Beach Collection, we wanted to capture not just the colors but the pulse of Miami – a city that effortlessly blends art, energy and elegance. Each piece brings a touch of this essence, inviting people to create personal spaces that feel alive and inspiring” says Paulina Lundström, CEO.